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Back-to-School Moments When Kids Need Extra Love [Infographic]

1 min read

Brand Point
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(BPT) - This back-to-school season is not in any lesson plan. From children spending time away from home to parents moonlighting as teachers and coaches, everyone needs a little more love right now. A national survey by Rice Krispies Treats with real parents and kids uncovered the key moments when our kids might crave a little extra love this school year — and parents might not realize it. One way to help kids feel more supported: nearly 80% of kids said they crave a handwritten note.[1] Rice Krispies Treats writable wrappers are a simple way for parents to provide comfort knowing that each message will stick when they can't say it in person.


[1] Data from an online survey of 600 parents and 402 children in the U.S. conducted by KRC Research from March 19 to March 31, 2020.